Cobo Convention Center.
The Cobo Center “New Center Rising” consisted of a 3-piece direct mail project that was sent directly to convention planners around the world to entice and announce the transformation of the Cobo Convention Center and the dramatic shift taking place through out the city and the region. Each piece focused on a specific aspect of Cobo Center, Detroit and the region and the transformation of the city. A personalized weblink was also created for each recipient that included a short video per brochure that further illustrated the capabilities and attributes of the city and the convention center. In addition, a page to provide a “wish list” of event requirements to better cater to all event planners interested.